Know what you want. Many people go into their job searches not knowing exactly what they want to do. This will take some self reflection on your part to figure out where your heart truly lies. It is usually best to follow that gut feeling or your intuition in this case. A book that helped me to sort out what I wanted was 'Do What You Are" By Paul D. Tieger. If you know what exactly what you want and you play to your strengths, the rest of the job search process will be much easier.